When I started The Flipping Kendalls, I spent my days working on roofing projects, helping homeowners protect their homes and increase their property value. I quickly realized that while my roofing services were excellent, getting consistent business was a challenge. The roofing industry is competitive, and standing out wasn’t easy.
That’s when I discovered the power of roofer marketing — strategic, targeted marketing designed specifically for roofers. From learning digital advertising to managing one of the largest Facebook groups for roofers, I developed a playbook that helped roofers dominate their markets. If you’re a roofer looking to generate more leads, book more jobs, and grow your business, this guide is for you.
Why Marketing Matters for Roofers
The roofing industry relies on trust, visibility, and reputation. Homeowners need to feel confident that you’re the right choice for their roof repair or replacement. Without effective marketing, even the most skilled roofing companies can struggle to get noticed.
Digital marketing helps you stand out. It allows smaller roofing companies to compete with larger players by reaching the right people at the right time. Effective roofer marketing helps you stay visible and trusted in your community.
Key Strategies for Roofer Marketing Success
1. Optimize Your Google My Business Profile
Most homeowners search for roofers on Google. Your Google My Business (GMB) profile is like a digital storefront. Make sure your profile is complete and accurate with:
- Updated contact information
- High-quality images of your work
- Customer reviews (ask satisfied clients for feedback)
- Service areas and business hours
A strong GMB profile helps you show up in local search results, bringing in more leads and boosting your reputation.
2. Focus on Local SEO
Roofing is a local service, so ranking high in local search results is key. Use location-specific keywords like “roof repair in [your city]” or “roof replacement near [your town].” Add these keywords to your website’s homepage, service pages, and blog posts.
Local SEO makes it easier for homeowners in your area to find you when they need a roofer.
3. Run Targeted Facebook Ads
Facebook ads are a powerful way to reach homeowners who need roofing services. You can target specific neighborhoods, show off your work with before-and-after photos, and run special promotions. To get the best results:
- Use Strong Visuals: Show pictures of your best roofing projects.
- Create Compelling Offers: Promote free inspections, seasonal discounts, or financing options.
- Add Clear Calls-to-Action: Make it easy for people to contact you with a “Call Now” or “Get a Quote” button.
4. Share Helpful Content
Content marketing helps you build trust and show that you know your stuff. Write blog posts, make videos, or share social media tips about roof maintenance, common roofing problems, and how to choose the right roofer.
For example, a blog post like “5 Signs You Need a New Roof in [Your City]” can attract homeowners who are searching for answers and lead them to your services.
5. Automate Your Follow-Ups
Don’t let valuable leads slip through the cracks. Set up automated email and text follow-ups to:
- Remind prospects about your services
- Send quotes and appointment confirmations
- Ask for reviews after a job is done
Automation saves you time and helps you stay connected with potential and past clients.
Scaling Your Roofing Business
Once I mastered roofer marketing, my business took off. The same strategies that helped me succeed are helping other roofers grow too. Some lessons I’ve learned along the way include:
- Invest in Marketing: Marketing is a smart investment. The more you put into it, the more you get back.
- Understand Your Customers: Homeowners want reliable, honest roofers. Speak to their needs and solve their problems.
- Be Consistent: Just like regular roof maintenance prevents damage, regular marketing keeps leads coming in.
- Use Data: Track what’s working and adjust your approach based on real results.
Ready to Grow Your Roofing Business?
Roofer marketing isn’t about luck. It’s about having the right strategies and sticking with them. Whether you’re a solo roofer or a growing team, the right marketing can take your business to the next level.
At Goliath Ads, we help roofers get more leads, close more jobs, and grow their businesses. From Google My Business optimization to Facebook ads that deliver results, we’ve got the tools you need to succeed.
Ready to take your roofer marketing to the next level? Visit Goliath Ads or reach out to us today.
